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The Insurance Board of Canada is Encouraging Canadians to #likelife

Feb 8th, 2016

Your life is worth more than a Like. That's the message the IBC is trying to send to all Canadians by raising awareness of the dangers of distracted driving and encouraging Canadians to put down their phones while on the road.

"Unfortunately we continue to see an increasing number of drivers engaging on social media. Whether checking their Twitter feed, scrolling through their Facebook timeline, or looking at their friend's posts on Instagram- we urge drivers to put the phone down. Our message is simple: Your life is worth more than a Like," said Sally Turney, Vice-President, Communications, IBC. "By using your phone behind the wheel you're not only breaking the law, you're putting your life and the lives of others on the road at risk."

Distracted driving has become an epidemic, overtaking alcohol-related collisions. Drivers engaged in text messaging on a cellular phone are 23 times more likely to be involved in a crash or near crash event compared with non-distracted drivers. (Source: Virginia Tech Transportation Institute) All provinces and Territories in Canada — with the exception of Nunavut — ban the use of cellphones or a hand-held device while driving. Penalties range from a hefty fine to demerit points.

"There are also a number of other distractions that are dangerous while driving; for example, eating, fiddling with your GPS or radio, and reaching for a fallen object," added Turney. "Allowing your attention to wander can have fatal results."

Using a cellphone behind the wheel has become one of the most serious road safety issues in Canada today, and the insurance industry is on the frontlines working to implement measures that will keep our roads safe. The industry has long been a leader on road safety, advocating for legislative changes such as graduated licensing and stronger penalties for drinking and driving.

#likelife

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Insurance Bureau of Canada (IBC) is the national industry association representing Canada's private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

For more information visit www.ibc.ca

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